Articles & Research

    Clinton Honda's “Hearing Loops” Enhance Customer Experience

    Clinton Honda's “Hearing Loops” Enhance Customer Experience Published: 3/9/2018

    Clinton Honda, located in Clinton, NJ, has become the first automotive dealership in the region to install Hearing Loop technology in their showroom and service departments. These loops offer customers needing a hearing boost in a busy environment “20/20 hearing” — as they interact with Clinton Honda staff.
    The hearing loop system — designed by Emcom Systems of Hamilton Township — is a free-standing wireless device that delivers a crystal-clear audio signal to customers’ hearing aids and cochlear implants, via a telecoil (T-coil).  Most hearing devices contain a T-Coil, but customers without T-coils may borrow a small Emcom headset to make sure that they hear clearly during visits to Clinton Honda.  
    Clinton Honda customer Catherine Large Wetstein of Flemington, who has a hearing loss, spoke to Clinton Honda chairman Steve Kalafer about these devices, and how they can help an estimated 40,000 people in this area (12,000 residents in Hunterdon County alone) who live with some degree of hearing loss.  “As a business owner I believe we have an obligation to make everything clear and understandable when communicating with our customers,” said Kalafer. “I am happy to provide help to those who struggle with their hearing any way we can, and to be able to contribute to a more positive interaction.”
    Hearing loss affects millions of Americans of all ages. About 20 percent of Americans (48 million people) report some degree of treatable hearing loss. At age 65, one of three individuals is affected by some level of hearing loss. In addition, hearing issues are the most common service-connected disabilities among American veterans: 2.3 million veterans receive either disability compensation for service-connected hearing disabilities or are in treatment for hearing-related issues.
    “If we can help and aid even a small percentage of those individuals and improve their experience at the dealership we are more than happy to do so,” said Kalafer. We hope our efforts are a means to installing Audio Loop Hearing Systems in many other businesses across the state.”
    Clinton Honda, owned by the Kalafer family, is located at 1511 Route 22 East in Clinton, and is an authorized Honda Sales, Service and Parts facility. They offer sales/leasing on an inventory of over 450 new and certified pre-owned vehicles and are open 6 days a week for service and parts. For more information call 908-735-0700 or visit
    If you are not sure about your hearing device, please ask your hearing healthcare professional for assistance with activating the T-Coil or adding it to your device. For more on hearing loss, visit the Hearing Loss Association of America at